showreel 2009
Cooper Tires

InVision Media was hired to produce a series of infomercial-style TVCs for the American off-road tyre brand Cooper Tires. Location filming was conducted in a eucalypt forest west of Brisbane. Working with the agency, InVision created a warm personable style that provided credibility and resonated with the audience. The campaign worked well, and InVision was again asked to produce several follow-up campaigns.