showreel 2009
Mickey Thompson Tires

InVision’s branding TVC for legendary off-road tyre maker Mickey Thompson had to bring guts and grunt to the screen. We spent a day at an off-road racing track, working with professional driver Chris Western to craft a high energy sequence. We filmed multiple on-car angles with a brand new mini HD camera head bolted to the chassis, connected to a solid state recorder that was also out on its maiden run. These shots were intercut with high frame-rate HD footage of the tyres in action, slowing down time for a few seconds and lingering on the surprising grace and power of off-road racing. To avoid resorting to a generic guitar-driven rock track, we crafted a rich effects-only audio bed which gets the adrenaline pumping and keeps the viewer focused on the product.